COSMETICS KNOW-HOW FOR A SEXY LOOK
“Real beauty comes from inside,” is an old saying. Yet the cosmetics industry constantly tries to inspire us to spend more money for rejuvenating skin creams and hair treatment. But what actually makes cosmetics effective?
Almost no product today can do without polymers. These chemical compounds form a film that lends cosmetics the special abilities that are praised in commercials and on billboards: high comfort, special hold, and long-lasting shimmer.
Especially for the cosmetics industry, BMS has developed polyurethanes under the name Baycusan. The products offer several advantages over conventional polymers. They are environmentally friendly because they do not contain solvents or preservatives. However, the skin care and hair care products as well as colored cosmetics in which they are used are effective even over time. Thanks to polyurethanes lipsticks, mascaras, eyeliners and eye shadows are waterproof, do not smear and stick to the skin, instead of crumbling. With polyurethanes, the hairdo looks great in any weather, whether it’s in Paris, Tokyo, or London, and skin care products have a velvety feel.